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Marketing Training Certification

Digital Marketing Mastery: 5 Day intensive course covering SEO, SEM, and SMM - Beginner to Advanced.

Revelation Marketing is pleased to offer our intensive Digital Marketing Mastery course for in-house teams and startups. This 5-day training program is designed to equip participants with the skills needed to excel in Search Engine Optimization, Search Engine Marketing, and Social Media Marketing, catering to both beginners and those seeking advanced knowledge.

Our course provides a comprehensive curriculum that covers the essential aspects of digital marketing. Each day is dedicated to specific topics, ensuring a thorough and linear understanding and practical application of concepts. By the end of the program, participants will have mastered the tools and techniques necessary to drive online marketing success.

Professional Marketing Training Program

About Our Marketing Training Program

Our comprehensive marketing training program is designed to help businesses enhance their workforce and improve overall performance. With our expert-led courses, employees can develop essential marketing skills that drive growth and innovation within their organizations.

Eligibility and Application

To benefit from our marketing training program, employers need to understand the eligibility criteria and application process. Employers must contribute a portion of the training costs, but the investment is worthwhile for the high-quality training your employees will receive. Our course structure ensures that both employers and employees gain the maximum benefit from the training.

Training Benefits

Investing in professional marketing training offers numerous advantages. Our program provides significant support to employers looking to upskill their workforce. By participating in our training, businesses can enhance their teams’ capabilities, leading to improved performance and growth.

Application Process

The application process for our marketing training program is straightforward. Employers need to identify their training needs, select our program as their training provider, and submit their application. We are here to assist you every step of the way, ensuring that your application meets all the requirements and maximizes your potential for success.

Course Facilitators

Founder/CEO Revelation Marketing

Jean Claude Nasr is the founder of Revelation Marketing, bringing over 15 years of experience in the digital marketing landscape. With a background in business development and strategic planning, JC has successfully guided numerous businesses to achieve substantial growth through innovative marketing strategies.

His expertise spans across branding, business development and marketing, making him a versatile leader in the industry.

JC’s commitment to continuous learning and excellence ensures that the training programs at Revelation Marketing are both cutting-edge and full of industry insights and advanced strategies.

SEO & SEM Instructor

Melissa Barrotti is a seasoned IT Consultant and Digital Marketing expert with over a decade of experience focusing on Cloud-Based Project Management, Business Intelligence, SEO, SEM & SMM.

As a Google Workspace expert, Melissa integrates advanced cloud based productivity tools to deliver her comprehensive training sessions.

She has worked with a diverse range of clients and industries, helping them enhance their online presence to drive significant and measurable traffic to their websites.

Melissa’s passion for Artificial Intelligence, Cloud Computing and targeted Digital Marketing and her dedication to staying abreast of the latest industry trends and technologies make her an invaluable asset to Revelation Marketing‘s training team.

Social Media Marketing Instructor

Casey Jonas is an experienced Social Media Marketing Manager and Content Creation specialist. She has expertise in creating dynamic and engaging social campaigns that deliver measurable results for her clients.

With extensive experience in all major social media platforms and content creation and creative production tools, Casey has a proven track record of helping businesses improve their branding and  messaging to drive their online engagement.

Her practical insights and hands-on approach to teaching make her sessions both informative and interactive. Casey’s ability to translate complex social media strategies into easy-to-understand concepts ensures that participants gain the skills they need to succeed in today’s digital world.

Course Outline

Our Digital Marketing Mastery course is a 5-day intensive program designed to immerse participants in the key areas of SEO, SEM, and SMM. Each day is packed with 4.5 to 5 hours of comprehensive training, group discussion and interactive activities ensuring that we cover a vast amount of information in each session. Our curriculum is meticulously crafted to deliver a deep understanding of digital marketing strategies, tools, and best practices. Every unit of the course is designed to build on the previous one, providing a structured and cohesive learning experience. By the end of the week, participants will have gained the skills and knowledge needed to excel in the digital marketing landscape.

DAY 1

5 Hours Total

Instructor Lectures ~4.5 hours
Activities & Discussions ~0.5 hours

Unit 1: Introduction to SEO & SEM: Fundamentals of SEO (~90 MINS)

Welcome and Course Overview:

Brief introduction to the course and its objectives. Overview of what SEO and SEM entail.

Importance of SEO & SEM:

Discuss the impact of SEO and SEM on business growth. Share some statistics and case studies highlighting the benefits.

How Search Engines Work:

Explanation of how search engines index and rank web pages. Discussion on search engine algorithms and updates.

Search Engine Results Pages (SERPs):

Understanding different components of SERPs (organic results, paid ads, featured snippets, etc.).

Demo (Pre-recorded or Live):

Walkthrough of how Google search works. Show a live example of search results and SERP features.

What is Domain Authority:

Definition and significance of domain authority. How it influences search engine rankings.

Factors Affecting Domain Authority:

Key factors that contribute to a website’s domain authority. Tools

for Measuring Domain Authority:

Introduction to tools like Moz, Ahrefs, and SEMrush.

Demo (Pre-recorded):

Demonstration using SEMRush to check domain authority and analyze competitors.

What are Keywords:

Definition and types of keywords (short-tail, long-tail, etc.). The role of keywords in SEO.

Keyword Research:

Importance of keyword research in understanding search intent. Steps to conduct effective keyword research.

Tools for Keyword Research:

Introduction to tools like Google Keyword Planner, Ubersuggest, and Ahrefs

Demo (Pre-recorded):

How to use Google Keyword Planner for keyword research.

On-page SEO:

Definition and key elements (meta tags, content optimization, URL structure, internal linking). Best practices for on-page SEO.

Off-page SEO:

Definition and key elements (backlinks, social signals, online reputation). Best practices for off-page SEO.

Comparison of On-page and Off-page SEO:

How both strategies complement each other.

Demo (Pre-recorded):

Example of optimizing a web page (on-page SEO) and strategies for building backlinks (off-page SEO).

Open Floor for Questions:

Address any questions from participants.

Interactive Discussion:

Engage participants in a discussion about their current SEO practices and challenges.

Activity:

Keyword research exercise where participants find keywords related to their business and share their findings.

Unit 2: Introduction to SEO & SEM: Introduction to SEM (~90 MINS)

Introduction to SEM:

Definition and importance of SEM. How SEM fits into the overall digital marketing strategy.

Components of SEM:

Paid search ads, display ads, and shopping ads.

Benefits of SEM:

Quick visibility, targeted advertising, and measurable results.

Demo (Pre-recorded):

Introduction to Google Ads interface and a brief overview of its features.

Comparison of SEO and SEM:

Key differences in terms of strategy, implementation, and results.

Pros and Cons:

Advantages and disadvantages of SEO and SEM.

When to Use SEO vs. SEM:

Scenarios where each approach is more effective.

Interactive Discussion:

Examples from participants’ businesses on when they have used SEO vs. SEM.

Understanding PPC:

Definition and key concepts (CPC, CPM, CTR, Quality Score).

Creating a PPC Campaign:

Steps to set up a PPC campaign in Google Ads.

Keyword Bidding:

How bidding works in PPC and strategies for effective bidding.

Ad Copywriting:

Best practices for writing compelling ad copy.

Demo (Pre-recorded):

Setting up a basic PPC campaign in Google Ads, including keyword selection and ad creation.

Overview of Ad Channels:

Introduction to major ad channels:

Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads.

Google Ads:

When to use Google Ads: search intent, high-volume keywords, broad audience reach.

Types of ads available:

search, display, shopping, video.

Meta Ads:

When to use Meta Ads:

demographic targeting, social engagement, visual content. 

Types of ads available:

image, video, carousel, stories.

LinkedIn Ads:

When to use LinkedIn Ads:

B2B targeting, professional audience, lead generation.

Types of ads available:

sponsored content, InMail, text ads.

Demo (Pre-recorded):

Examples of ad creation on each platform: Google Ads, Meta Ads, and LinkedIn Ads.

Open Floor for Questions:

Address any questions from participants.

Interactive Discussion:

Engage participants in a discussion about their current SEM practices and challenges.

Activity:

Exercise to choose the appropriate ad channel for different business scenarios.

☕BREAK

DAY 1
Unit 1: Introduction to SEO & SEM: Fundamentals of SEO (~90 MINS)
Unit 2: Introduction to SEO & SEM: Introduction to SEM (~90 MINS)
Unit 3: Understanding Social Media Platforms (~120 MINS)
DAY 2
Unit 4: Advanced SEO Techniques: Technical SEO (~90 MINS)
Unit 5: Advanced SEO Techniques: Content Strategy for SEO (~90 MINS)
Unit 6: Content Creation and Curation (~120 MINS)
DAY 3
Unit 7: SEM Campaign Management: Setting Up SEM Campaigns (~90 MINS)
Unit 8: SEM Campaign Management: SEM Analytics and Optimization (~90 MINS)
Unit 9: Community Management and Engagement (~120 MINS)
DAY 4
Unit 10: Data & Attribution: Understanding Data in Digital Marketing (~90 MINS)
Unit 11: Data & Attribution: Attribution Models & Reporting (~90 MINS)
Unit 12: Social Analytics & Reporting (~120 MINS)
DAY 5
Unit 13: Leveraging AI in Marketing: Introduction to AI in Marketing (~90 MINS)
Unit 14: Leveraging AI in Marketing: Practical AI Applications (~90 MINS)
Unit 15: Strategies and Best practices (~120 MINS)

Course Cost: $9000 CAD/participant

Unlock your team's potential with our expert!

Ready to take your team’s digital marketing skills to the next level? Don’t miss out on this opportunity to enhance your workforce through our advanced training program.

Book a Discovery Call with JC to learn how our intensive 5-day course can transform your team’s capabilities and drive your business forward.

Let’s discuss how we can tailor our training to meet your specific needs and help you secure up to $10,000 in government funding per employee. Act now to invest in your future success!